There’s a few things you can do to make your bass sound on smaller speakers like laptops, tablets and cellphones. First you need fundamental and harmonic content on your bass. The fundamental frequency is the base foundation note that represents the pitch that is played and the harmonics are the following frequencies that support the fundamental. In short, it’s the higher frequency harmonics that allow for the sub to cut through the mix.
One idea is to create higher frequency harmonics. The harmonics should be in unison with the fundamental frequency, but don’t contain it. (The harmonics trick your brain into hearing lower frequencies that aren’t really there.) Add a touch of harmonic saturation, drive a little warmth, a little fuzz to help that sub cut through. The harmonic distortion, adds high-frequency information to reveal presence on systems with poor bass response.
Also try to copy the bass to a parallell channel, bitcrush the higher harmonics and cut all lows and mix with the original bass.
If you’re beefing up your main bass by layering a separate, low-passed sine wave at the octave below, perhaps try square (or triangle) to add some subtle higher frequencies that allow the sub bass to translate better than a pure sine wave.
You can also try to EQ the bass. Try to boost the harmonic multiples of the fundamental frequency to hear some definition from the bass sound. And boosting above 300 Hz will bring out the bass’s unique timbral character. Actually, try around 1 kHz (but add a low-pass filter at around 2-3 kHz).
Use high-pass filtering (to clear the low-end frequencies and make room for the intended bass sound), and you can also side-chain your sub bass to keep it from fighting with the kick drum.
When it comes to kick drums you can add a small click noise to help it translate onto smaller speakers.
P.S. There are also plugins that use psycho-acoustics to calculate precise harmonics that are related to the fundamental tones of bass.