Let me tell you this, I know nothing about marketing concepts or strategies, so I’m sitting here wondering why the hell manufactures of DAWs and VST plug-ins name their product like Logic, Reason, Live, ACID, Massive and so on?

How can one find the right keywords and hashtags and not ending up looking at philosophical issues or porn?

The next generation of software might as well take regular names; Mike the Drummachine, Nicole EQ, Ali Loop, Sampling Bridget, Compressor George Constanza… And hey, why not flip it around – name your unborn children to TR-808 and Jupiter-8. Just do it.

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